Thanks everyone for the feedback.
- Understood, that was careless and ultimately innaccurate.
- Yes, Sundae Skates (you’ll have to check the wayback machine), Rayne Longboards, and a luxury smoking brand that’s launching soon.
- The marketing strategy will be guided by the research. Making a strategy based off assumptions isn’t actually a strategy, but a gamble with a thesis.
- 5K advertising is being held in the off-chance that the warm channels we take don’t yeild enough data. I would use this for Twitter based advertising, potentially LinkedIn.
- We have minimal ongoing subscriptions for things like Discourse, but I want flexibility for tools we may need. Unused funds will be returned.
With the feedback I’ve received, I’ve made a shortened proposal under a new team title since our efforts this cycle will primarily be in research and content rather than the traditional remit of Marketing.