API3 DAO UX Team Proposal
Period: 1 Sep 2023 - 31 Nov 2023 (3 months)
Amount: 71,724.40 USDC
Destination: Gnosis Safe (Multi-sig wallet)
Signers: ⅔ Multi-sig
The focus of this team will be various elements that contribute to strong user experience and
product design. Although now in a separate proposal, each member of this team has
previously contributed in this capacity under the core technical team. A separate proposal
allows us to lighten the core technical team while scaling our own efforts to strengthen the
current UX, UI, and supporting resources. We’ll focus on 3 main aspects:
Research & Testing
Research and testing are the foundation of successful products. In the past, we
conducted user interviews to create a few user personas around groups in the Web3
space but feel those efforts need to be scaled and more in-depth research needs to
be completed more often to give us a better understanding of the people we’re
aiming to help with our ecosystem. Aside from interviews for user personas, we will
be able to complete any research requests received from other teams and continue
to carry out the necessary usability testing for the various API3 sites and products.
Another aspect of research is sourcing quality responses from people that match our
criteria. In the past this has proven difficult, so we would like to work on creating our
own panel that will allow us to have a faster turnaround time for the research.
Last but not least, we’ve found it difficult to collect feedback from the communities
and will work towards supporting more ways to collect feedback while also creating a
system to track queries from our community that will provide us with insight on areas
The data we currently have is not easily accessible by all of the teams, nor do they
have time to consistently organize and create reports. We aim to organize the
platforms we already use, create consistent reports for teams that would benefit, and
further integrate google analytics with our products’ user flows. In addition to this, we
will start working towards improved SEO. Our goal is to share valuable insights from
Since API3 started, we have been responsible for working with product owners to
visualize many projects (including the API3 Market, DAO UI, and ChainAPI) within
API3 from lo-fi wireframes to polished, professional designs handed off to the
developers. We don’t expect anything to change on this front and will continue to
work closely with the technical teams.
In the spirit of a DAO, we’d also like to create a public design system that will be
used to keep our UX, UI, and branding consistent throughout the ecosystem. This
system will include rules around how to use icons, typography, graphics, and other
elements while staying within brand guidelines. It will also house all necessary
documentation, such as brand guidelines, and should serve as the source of truth for
the acceptable ways to use different elements. In addition, it will need a section
dedicated to different templates needed by other teams for their online and physical
presence. Currently, we don’t have any easy way to collaborate on our design rules
and standards. Creating the design system described will allow us to work more
collaboratively with other contractors and give other teams more confidence to use
the components correctly. The system will be moderated and maintained by this
Most of the deliverables in the past are confidential, as they are research reports used to
educate product decisions and designs of features not yet released to the public. However,
the design system mentioned in this proposal will be published and maintained publicly, and
any research and analytics that are not deemed confidential will also be shared at the end of
Visual design will continue to be completed by Entrecasa with an allocated 7,000 USDC/month and 6,000 USDC for external firms as needed.
Research expenses include paying recruitment firms to recruit research participants as well
as compensation for the research participants.
2,500 USDC is allocated to cover all software and subscriptions the team needs.
An extra 10% headroom is being requested, with any unspent amount being carried over to
the next cycle.